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Performance Media
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Paid traffic that pays for itself.

Meta, Google, and YouTube campaigns engineered for cost-per-booking — not vanity clicks. We build the testing engine that compounds creative, audience, and offer wins into predictable pipeline.

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  • Cost-per-booked-call modeled before launch
  • Server-side conversion tracking built in
  • Weekly performance review cadence
$1M+.
Ad spend managed
100k+.
Leads generated
4–8.
Creatives shipped weekly
Daily.
Performance monitoring
What you get

The deliverables, in detail.

Every engagement comes with the same scope clarity. No surprises, no padded scope, no “we’ll figure it out.”

01

Account audit & strategy

Account structure, conversion events, audience hygiene, and creative review baked into a 30-day launch plan.

02

Creative testing system

We script, edit, and ship 4–8 ad variations per week and prune them against revenue, not engagement.

03

Server-side tracking

Conversion API integrations on Meta and Google so iOS and ad blockers stop hiding your real ROAS.

04

Audience strategy

Net-new prospecting, lookalike testing, and retargeting flows tuned for service-business buying cycles.

05

Reporting tied to revenue

A single dashboard that maps spend → leads → booked → closed, refreshed daily.

06

Operating cadence

Weekly performance review and a monthly strategy call. No mystery. No 80-slide reports.

Engagement

How we run paid ads.

Same operating cadence across every service. Predictable. Measurable. Boring in all the right places.

  1. STEP / 0101

    Diagnose

    Audit account, tracking, and offer. Model breakeven CPA and target ROAS.

  2. STEP / 0202

    Build

    Rebuild conversion tracking, structure campaigns, ship the first creative batch.

  3. STEP / 0303

    Launch

    Go live with budgets paced for learning. Weekly reviews from week one.

  4. STEP / 0404

    Optimize

    Compound creative, audience, and offer wins. Scale spend as performance lifts.

FAQ

Common questions.

Don’t see yours? Book a 15-minute call — we’ll answer anything you bring.

Book a Discovery Call

  • How much budget do I need?

    Most clients start at $5–25k/mo in media spend. We model a target CPA before recommending a budget — not the other way around.

  • Which platforms do you run?

    Meta (Facebook/Instagram), Google (Search/Performance Max/YouTube), and TikTok where buyer intent maps. We don't believe in spreading spend across channels for the sake of it.

  • How fast will I see results?

    Data signal in 7–14 days. Meaningful learning by day 30. Compounding gains from month two onward as the testing system fills out.

  • Do you require long contracts?

    Month-to-month after a 90-day initial term. We're not interested in keeping clients we can't move the needle for.

Other services

All services
Let's build it

Ready to turn attention into booked calls?

We take on a small number of service businesses each quarter. If you're scaling past the messy middle, let's talk about the system that gets you there.

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What happens next
  1. 0115-min discovery call
  2. 02Custom growth diagnosis
  3. 03Scoped plan + timeline
No pressure. No 30-page proposals.